The introduction of a new split-floor offering at Sixty Sloane created the right moment to give the mixed-use building fresh momentum. The challenge was to refresh the brand without losing the identity that had already been established.

We simplified the brand’s collage elements, drawing directly on shapes found in the building’s architectural façade to create a cleaner, more considered graphic language rooted in the building itself. Alongside this, we evolved the colour palette towards warmer, richer tones, lifting the brand and giving it renewed presence in the market.

The result is an identity that feels recognisably Sixty Sloane, now sharper, warmer and better placed to introduce the split-floor offer to prospective occupiers.