With two newly refurbished floors coming to market, Feldberg Capital asked us to reposition 8 Bloomsbury for a new audience. The building's original investment identity no longer suited its interiors which had moved towards a more minimal Scandinavian feel. We kept the existing logo and refreshed everything else - the new palette takes its cues from the interior design and artwork in the available space, giving a premium and contemporary look.

The brand was rolled out across a leasing brochure, website design and build, and HTMLs.