We created a brand identity and brochure to launch 2,991 sq ft of fully fitted first-floor workspace in Covent Garden. The identity needed to stand out in a competitive market and appeal to creative and tech occupiers and be contemporary, premium
and design-led, but not corporate.

Our answer was to delve into the rich history of Covent Garden. Floral Street takes its name from the busy trade alley serving Covent Garden’s fruit and flower market. Blurred colour gradients evoke the bustling market’s movement and the sociable and vibrant energy of the area today, while a soft botanical palette with a pop of bright colour reflects the streets’ character. This brand is energetic, rooted in place, but delivered with the quality expected of a premium London office space.