For the 55 Drury Lane agent desk-drop campaign, we wanted to find a different way to get people talking about the available space. We designed a bespoke doughnut box for agents to send to key active tenant reps in the market, creating something that worked as both a genuine gift and as marketing that pointed recipients to the building. The copy plays on delivering doughnuts to Drury Lane, with a light nod to the nursery rhyme, paired with packaging that is playful but sophisticated, making the box memorable and encouraging recipients to find out more about the space.